How to get involved?
After the seminar today, the brand Innocent smoothie’s winter ‘big knit’ came to my mind. There are multiple ways to participate in this event, you can either take part in the knitting of the little hat, or purchase the Innocent smoothie with the hats which is 25p more expensive than the normal ones.
By taking part in the knitting, it means each volunteer should make up the right-sized hat, and send hats into the appropriate address as detailed on their websites. While when purchasing the ‘big knit’ innocent smoothies, the extra 25p will be donated to the charity age UK, where volunteers made 1.5 million little hats during last year’s Big Knit campaign, raising a total of nearly £3 million for age UK. There are no restrictions, anyone and everyone is welcome to attend this event, regardless of experience level, even if it isn’t perfectly made.
Purchasing big knit smoothies not only means to support charity but also a way to obtain a little something for your home, the website not only explains how to get involved but also lists the potential uses of the hats. Their possibilities, which range from shifter heaters to Christmas tree decorations, bunting to table decorations, are awaiting to be discovered by everyone.
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How do UGC works?
‘UGC has a dual character: it is suggestive of a more participatory kind of creative and at the same time is incredibly efficient as a way to produce free content.’
Freedman mentioned in Web2.0
When people make or buy hats they really like, some people take pictures and send them to their social platforms as a sharing of everyday life.
Social media and big data have ‘fundamentally changed’ our societies, Anderson said that the Web has become the land of the free. People see posts about Innocent ‘big knit’ on social media, and that sharing from friends and family will increase their desire to buy a bottle of innocent too. Rather than a boring text campaign, this form of personal recommendation UGC turns the posts into a trust signal, It is reliable since it is like to listening a member of your family or a close friend narrate what happened in their life.
Who benefits the most?
Although Innocent donate the extra 25p to the charity, they can still benefit from UGC. UGC tends to be more eye-catching and engaging, it also facilitates dialogue between a brand and its customers, and this degree of brand contact helps in the development and growth of an engaged community, while also strengthening the bond between audience and brand. Consumers are 2.4 times more likely to view UGC as authentic versus content created by brands, and customers’ content is more trusted by consumers than brand material, adding UGC images can drive potential buyers to make a purchase at little to no cost.
As a result, it increases brand loyalty, fosters a better perception of the company, and boosts sales. Also, content created by the audience will differ from that created by the marketing team, these images, movies, articles, and blog posts provide a different perspective and a new angle, UGC can always provide brand freshness to its customers.
UGC Creators can also benefit, they can interact with other brand followers, get their opinions heard by more people, and in certain cases, even earn a portion of money by documenting their real lives and sharing how they feel about it, but Shooting with a mobile phone and behind-the-scenes video editing requires very little effort. Meanwhile, Customers may read honest product reviews, and what users post reflects people’s real lives more accurately than official justifications, because the needs of the general public are probably closer, consumers can more effectively filter the products that are suitable for them as a result of this communication.