How to get involved? After the seminar today, the brand Innocent smoothie’s winter ‘big knit’ came to my mind. There are multiple ways to participate in this event, you can either take part in the knitting of the little hat, or purchase the Innocent smoothie with the hats which is 25p more expensive than the […]
Author: Jiaying Sun
The value placed on audiences’ exposure to programmes has started to change as the industry starts to value and measure audiences’ involvement with programming as seen by the amount of social media activity that surrounds each programme. We consider everyday media use to be free and entertainment, without considering we, as ‘audiences’, are ‘working’ as […]
‘Ugly for a reason’ There are three main types of branded content, the documentary and article Birkenstock produced can be categorized as owned media, it was created in partnership with T brand studio and published in The New York Times. The three-part documentary series ‘Ugly for a reason’ examines the importance of foot health and […]
Dove’s advertising ‘Beauty standards of looks are a form of bias’ uses the form of interviews, to show how women struggle with their looks at some point, they discuss how beauty biases affect their careers and lives Break the ‘Beauty standard’ When analyzing dove’s original intention for this campaign, I was reminded of ‘Beauty standards’, […]
The term “commons” refers to a social system in which a group of users shares resources. By cooperating, people can create communities that are more compassionate, moral, and environmentally conscious. GitHub is an online hosting service for software development and version control using Git, it offers social network-like features to help developers manage their repository […]
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Film Rationale
Film Link: https://youtu.be/E52rVYYHpB8 Durex’s brand values have always been a light-hearted and safe way of approaching sex. They’ve recognised the importance of being casual around global discourses about sex and we wanted to reflect this in our own short stories that we created for the brand. In terms of context, we wanted to create four […]