How to get involved? After the seminar today, the brand Innocent smoothie’s winter ‘big knit’ came to my mind. There are multiple ways to participate in this event, you can either take part in the knitting of the little hat, or purchase the Innocent smoothie with the hats which is 25p more expensive than the […]
Category: Working in the digital economy
The value placed on audiences’ exposure to programmes has started to change as the industry starts to value and measure audiences’ involvement with programming as seen by the amount of social media activity that surrounds each programme. We consider everyday media use to be free and entertainment, without considering we, as ‘audiences’, are ‘working’ as […]
‘Ugly for a reason’ There are three main types of branded content, the documentary and article Birkenstock produced can be categorized as owned media, it was created in partnership with T brand studio and published in The New York Times. The three-part documentary series ‘Ugly for a reason’ examines the importance of foot health and […]